Being good at what you do is
no longer enough.
You need to build a
Professional Brand
that tells the market:
- WHAT YOU KNOW
- WHO YOU HELP
- HOW YOU ADD VALUE
WHY you are
This is your online shop window to the world and needs to look look amazing!
Creating a compelling Professional Brand that 'sells you' is hard
- Don’t know where to start?
- Worried you will run out of ideas and content?
- Doubt that what you have to say is unique or valuable?
These are common concerns.
The truth is most professionals need help in this critical area.
That’s where the Building Your Professional Brand online programme comes in
WHAT’S INCLUDED IN THIS
PROGRAMME
The Building Your Professional Brand programme
Comprises 17 sections and takes around 6-8 hours to complete. It contains tutorial videos, multi-media and dynamic learning exercises designed to make the learning experience both engaging and effective.
The programme starts by telling you why you need to move on from trading on your expertise and then shows you how with a series of exercises, tasks and resources. On completing the programme, you will have the confidence, the knowledge and the tools to build your brand, your influence and your success. You will learn:
Digital Credential of completion
On successful completion, you will receive a digital badge. Digital badges are portable, sharable and most importantly, verifiable. This records your achievement and let’s the world know you are serious about stepping up as an influential professional in your market. You will be able to attach this digital badge to your LinkedIn Profile.
- Why you need a Professional Brand
- Why smart professionals must evolve from being experts to become influencers and thought leaders
- How to activate your Professional Brand to accelerate earnings and advance your career
- How to create your unique brand narrative by bringing more of you to the table
- How to develop a ‘Content Creation Habit’ that sticks
- How to use LinkedIn content to build your connections, start commercial conversations and close deals
Checkout this interactive
Preview
ON COMPLETING THE BUILDING YOUR PROFESSIONAL BRAND COURSE YOU WILL...
- Understand the importance of a strong Professional Brand in building your future success
- Have a Personal Brand Report telling you where you are now and what you need to do to improve.
- Know you can navigate a post-pandemic world with confidence.
- Understand the key components of your personal brand message - ‘What you know’, ‘Who you help’, ‘How you add value’ and ‘Why you are different’.
- Understand the importance of moving beyond an 'Internal Brand' (tied to an employer) to become a market influencer with an ‘External’ professional brand that complements your employer or client, but belongs to YOU.
- Have an updated LinkedIn profile that better represents the whole YOU.
- Have created and posted several pieces of LinkedIn posts that showcase ‘What you know’, ‘Where you’ve been’ and ‘Who you be’.
- Started to develop the ‘content creation habit’ needed to build out your digital ‘shop window’.
- Have the confidence to produce great content that will attract the right people into your success network.
GET STARTED ON THE PROFESSIONAL BRAND COURSE TODAY!
WHO THIS IS FOR?
- who is this for
- Are you a Leader, Manager, Employee, Consultant, Founder or Solopreneur?
- Are you looking to unlock your full potential as a professional?
Are you prepared to challenge yourself and do the work to:
- Learn and grow?
- Earn what you are worth?
- Show up at your best?
- Secure your place in the digital economy?
- Become a thought leader and influencer in your field?
- Create a professional brand that evolves with your career and life?
- who it is not for
We believe Building Your Professional Brand is a world-class resource and blueprint
- It is not about selfies,
- It is not about Instagram fame or ‘likes’
- It is not for get-rich-quick junkies
It IS for professionals who are serious about securing their future by creating a vibrant, authentic and commercially smart online brand presence
IT’S TIME
Have you been putting this in the too hard basket? Feel you don’t have much to say? Are you lacking self-belief?
This course is designed for you.
It’s time to BUILD YOUR PROFESSIONAL BRAND and put it to work to:
- Unlock Your Full Potential
- Boost your earning potential and confidence
- Showcase your thinking
AND Show up at your best in work and life
Mark Hodgson
TO SUCCEED TODAY YOU NEED
With so much career competition today, it’s important that you show up at your best. But lack of confidence, fear of change and not knowing where to start means you often play it safe. You know you have great ideas and more to offer, but struggle to create your own compelling professional narrative and plan. Instead, you can feel stuck and frustrated.
This is where Mark Hodgson can help. He comes from a corporate background, holding senior roles in the UK, Australasia, Central Europe and Russia. Today, he is a leading thinker in Transformation and what it takes to thrive in complex times.
Mark Hodgson helps motivated professionals to unlock their inner talents and create the successful and meaningful lives we all crave. He has inspired large teams in commercial and not-for-profit businesses. A natural disruptor, Mark helps executives, entrepreneurs and business owners to build their professional brand and influence and is an expert in leading change.
It's Your
Time to Shine
Adapting who you are and what you know to succeed in the ideas economy’ explains what we need to DO, BE and BUILD to show up as successful, fulfilled and authentic Influencers.
LinkedIn
Accelerator Club
He is also the co-founder of LinkedIn Accelerator Club, designed to help professionals develop the content creation habit critical to standing out in a noisy world.
