The Building Your Professional Brand programme Comprises 17 sections and takes around 6-8 hours to complete. It contains tutorial videos, multi-media and dynamic learning exercises designed to make the learning experience both engaging and effective.
The programme starts by telling you why you need to move on from trading on your expertise and then shows you how with a series of exercises, tasks and resources.
On completing the programme, you will have the confidence, the knowledge and the tools to build your brand, your influence and your success. You will learn:
Digital Credential of completion
On successful completion, you will receive a digital badge. Digital badges are portable, sharable and most importantly, verifiable. This records your achievement and let’s the world know you are serious about stepping up as an influential professional in your market. You will be able to attach this digital badge to your LinkedIn Profile.
Why you need a Professional Brand
Why smart professionals must evolve from being experts to become influencers and thought leaders
How to activate your Professional Brand to accelerate earnings and advance your career
How to create your unique brand narrative by bringing more of you to the table
How to develop a ‘Content Creation Habit’ that sticks
How to use LinkedIn content to build your connections, start commercial conversations and close deals
With so much career competition today, it’s important that you show up at your best. But lack of confidence, fear of change and not knowing where to start means you often play it safe. You know you have great ideas and more to offer, but struggle to create your own compelling professional narrative and plan. Instead, you can feel stuck and frustrated.
This is where Mark Hodgson can help. He comes from a corporate background, holding senior roles in the UK, Australasia, Central Europe and Russia. Today, he is a leading thinker in Transformation and what it takes to thrive in complex times.
Mark Hodgson helps motivated professionals to unlock their inner talents and create the successful and meaningful lives we all crave. He has inspired large teams in commercial and not-for-profit businesses. A natural disruptor, Mark helps executives, entrepreneurs and business owners to build their professional brand and influence and is an expert in leading change.